A presentation slide with the phrase 'Make every clinical decision with confidence' and the logo 'ICOMETRIX' at the bottom right corner.
Hands placing orange and white sticky notes on a glass surface with a background of more sticky notes, some with handwritten notes.

Project: Promotional video for Icometrix

Brief

Icometrix develops AI-powered neuroimaging solutions that help radiologists and neurologists detect and monitor neurological diseases with precision.

To support their participation in the MedTech Innovator U.S. Accelerator program and raise awareness during World Alzheimer’s Month, they asked us to create a compelling promotional video showcasing their flagship product, icobrain — a clinically validated, FDA-cleared tool for early and accurate Alzheimer’s diagnosis.

Our approach

We worked closely with the Icometrix team to translate their core message into a clear, impactful narrative.

We scripted and storyboarded the video to highlight both the urgency of early Alzheimer’s detection and the innovative role of icobrain.

Through a combination of strong visuals, concise messaging, and a clean edit, we created a piece designed to inspire trust and engagement among clinicians, partners, and the public.

Outcome

A man in a light gray blazer and glasses speaking while sitting in a modern office lobby with large windows, wooden accents, and green plants.

The video was featured as part of Icometrix’s presentation in the MedTech Innovator program and shared widely during World Alzheimer’s Month.

It helped amplify their message on the importance of timely diagnosis and the value of trusted clinical tools, strengthening Icometrix’s position as a global leader in AI-driven brain imaging.

Close-up portrait of a smiling man with light skin, a shaved head, a trimmed beard, and wearing a black shirt over a white t-shirt.

Dr. Lars Costers, Director of Clinical Applications & Marketing

Working with Arno and Larissa was a seamless experience from start to finish. They understood our vision immediately and translated it into a powerful story that captured both the science and the human impact of our work. The video became a key element of our MedTech Innovator presentation and helped us communicate our mission with clarity and emotion.