Brand Identity Polylocal Mockup

Project: House style and logo development for Polylocal

Brief

Polylocal provides B2B consultancy services to help firms expand internationally by combining global outlook with local insight.

They needed a visual identity and logo to embody this dual-focus: a dynamic, international scope while maintaining a grounded local presence.

Our approach

We distilled three core values: global connectivity, local roots, and growth.

From there, we:

  • Created a logo concept that visually links “multiple local points” into a cohesive network, signalling the “poly-local” idea.

  • Chose a colour palette and typography that strike a balance between professional and approachable: confident yet open.

  • Developed a visual system including logo variations, iconography, graphic elements (dots, lines, network mesh) and usage guidelines.

  • Provided mock-ups for digital and print: e-mail templates, business cards, website headers, social-media identity.

Brand guidelines poster with logo, typography, color palette, mission statement, contact info, and visual elements.

Outcome

Three logo designs for Polylocal featuring abstract shapes and the word 'Polylocal' in blue text.

The result is a clean, adaptable brand system that reflects Polylocal’s identity as bridge-builder between cultures and markets. The logo and assets can flex across contexts (small icons, large formats, web, print) while maintaining coherence.

The client now has a robust visual toolkit ready for rollout as they expand internationally.

A young man with light brown hair, blue eyes, and a light mustache, wearing a gray button-up shirt with arms crossed, standing against a blue background with abstract red and gray circular shapes.

Antoine Collard, Co-founder Polylocal

“We had the opportunity to work directly with Larissa. She managed to capture what we envisioned and designed something that we could each personally relate to, while also symbolizing the business we wanted to establish. Her instructions were clear, and she was attentive to all our requests and feedback.”